Course Content
Introduction to Facebook Marketing
0/3
Understanding the importance of Facebook for businesses (Free Lesson)
04:40
Understanding the platform and features (Free Course)
02:51
Benefits of Facebook marketing (Free Lesson)
06:37
Creating a Facebook Business Page
0/5
Setting up a Facebook Business Page
03:17
Optimizing the page for maximum visibility
11:24
Understanding the different sections and features of a Business Page
05:14
Generating Logo
10:04
Cover Photo Design
08:08
Content Strategy and Curation
0/2
Identifying target audience and creating buyer personas
06:40
Developing engaging and shareable content
03:57
Meta Business Suite
0/2
Introduction to Meta Business Suite
02:27
Understanding Meta Business Suite
27:24
Facebook Ads Fundamentals
0/4
Ads Manager
08:47
Ads format
07:07
Setting up ad campaigns and objectives
07:27
Targeting options and audience segmentation
26:47
Ad Campaign Optimization
0/4
Monitoring and analyzing ad performance
06:43
Split testing and optimizing ad campaigns
06:34
Using Facebook Pixel for conversion tracking
02:07
Retargeting strategies and best practices
04:29
Facebook Business Manager
0/2
Intro to Business Manager
07:34
Facebook Business Manager
05:08
Advanced Facebook Ad Strategies
0/2
Lookalike audience creation and targeting
07:42
Custom audience creation and retargeting
03:25
Facebook Pixel
0/1
Setting up Facebook Pixel
07:12
Integrating Instagram with Facebook Marketing
0/4
Overview of Instagram as a marketing platform
05:12
Connecting Instagram to Facebook Business Page
02:12
Leveraging Instagram ads and strategies
05:09
Cross-promotion between Facebook and Instagram
01:24
Facebook Groups and Community Building
0/3
Exploring the power of Facebook Groups for businesses
04:42
Creating and managing a Facebook Group
06:05
Engaging with group members and fostering community
05:17
Building a Facebook Marketing Plan
0/4
Creating a comprehensive Facebook marketing plan
07:34
Setting goals and objectives
02:51
Budgeting and allocating resources
06:06
Budgeting and allocating resources
03:59
Best Practices and Case Studies
0/2
Examining successful Facebook marketing case studies
02:15
Learning from industry best practices and trends
04:40
Introduction to Marketplace
0/3
Overview of major freelancing platforms (e.g., Upwork, Freelancer, Fiverr)
04:26
Choosing the right platform for your skills
03:45
Importance of a strong portfolio
04:32
Facebook Marketing for Entrepreneurs
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